A new locally owned business, Joyride Rentals, has opened in Swan Valley, offering snowmobile rentals, gear, and trailers so residents and visitors can experience the region’s winter trails with ease. Featured by East Idaho News, this new venture reflects the entrepreneurial momentum building across Eastern Idaho.
For REDI, projects like this matter because locally grown businesses strengthen the regional economy, support tourism, and enhance quality of life assets that help attract and retain workforce. Outdoor recreation is a key competitive advantage for Eastern Idaho, and continued investment in visitor experiences helps reinforce the region as a place where businesses want to locate, existing businesses can grow and people can thrive.
Read more here: https://www.eastidahonews.com/2026/02/new-swan-valley-business-offers-snowmobile-gear-and-trailer-rentals-for-outdoor-joyrides/